Professional & Leadership Experience
Event Planning ~ Social Media Marketing ~ Creating How-To Guides ~ Structuring Social Media Calendar ~ Facebook Ads Manager ~ Compiling Competitor Analysis ~ Assembling Trend Forecast ~ Video Filming & Editing With iMovie
The experience I have gained from the companies & organizations below have helped develop my knowledge of branding, digital marketing, & collaboration both in-person & virtually. I look forward to continuing to grow my skillset in marketing & learn more about the industry!
Serhant Media Group |
Digital Marketing Intern
Worked with Ryan Serhant’s Digital Marketing Director on updating reports, prepping new social ad course materials, & creating digital campaigns using Google, YouTube, & Facebook ads
Audited new business developments to ensure Facebook Pixel & Google Analytics functionality & applied Google Tag Manager
Developed five step-by-step chapter guides on navigating Facebook Ads Manager for Ryan Serhant’s new Social Media Ads Course for Black Friday launch, covering set-up, audience creation, & building lead campaigns to help agents increase lead generation
Built guides through research, incorporating accompanied video content, with launch sales resulting in 4x the expected amount
Coca-Cola |
Campus Brand Ambassador
As the Coca-Cola Campus Ambassador for my university, I was responsible for spreading awareness about the company, its hundreds of brands, & its initiatives with the student body.
Ran 8 sampling events each semester to promote Coke products sold on campus or were recently launched
Coordinated with bottlers, program contacts, & different student organizations for events
Attended annual Coca-Cola training for cross-campus marketing & promotional awareness
Posted promotional material regularly across social platforms for brand events & opportunities
J. Walter Thompson | Marketing Intern
Interning abroad in London for JWT (now Wunderman Thompson) was as incredible way to understand both the social & work culture of the city.
Investigated repositioning strategies with the brand team for the beauty company, Avon, that reflected values of smarter beauty
Researched & compiled a beauty trend report for the upcoming season as well as a competitor analysis that cross-referenced media channels & Nielson data of mass market & premium brands to assist the Avon brand team in understanding the current market
BrandTuitive | Brand Marketing Intern
Strategized & proposed a multichannel social media campaign to the agency’s executives that aimed to boost the agency’s credibility & overall digital presence, including appropriate links where possible in an effort to help search engine optimization
Partnered with a remote colleague to conduct & present research on a new client lead for the business development team
Actively participated & provided feedback in creative review sessions with the account manager for client sales presentation decks
Kappa Kappa Gamma |
Membership Chair
I organized my chapter of over 100 women to execute our 2nd ever formal recruitment, and 1st ever informal & virtual recruitment, where we exceeded performance expectations set by Kappa Kappa Gamma national headquarters.
Prepared workshops to educate current members on proper procedures & etiquette for recruitment events & establish the chapter’s target audience, messaging, & desired image that encompassed chapter values & philanthropy
Led a committee to brainstorm & facilitate effective & welcoming in-person & virtual recruitment events
Created recruitment materials including a video to promote our organization’s women & values